Launch campaign for the new HIBICLENS 4oz. Foam Pump. The goal was to create excitement in both the internal and external audiences by executing teaser ads, product ads, package design, and sales rep material.
HIBICLENS C. Diff
The HIBICLENS Clostridium Difficile (C. Diff) mailer aimed to catch the attention of the Infection Preventionists within hospitals and provide awareness to the common risks hospital patients face. A decoder printing technique was used to give the experience to IPs to personally unveil the difference that HIBICLENS can make in a fun and investigative way.
Mölnlyckle AORN Convention
AORN serves as the premier tradeshow for Mölnlyckle Health Care to showcase products, introduce new materials, and educate attendees in best practices. A concept theme of ‘Mission Possible’ was created to empower nurses to be an ‘Agent of Change’ in improving patient outcomes with the help of Mölnlyckle’s expanding portfolio.
EIEIO Vegetarian Marketplace provides a healthy alternative to eating out and catering. Clever print ads draw consumers to learn more about the Old McDonald inspired restaurant. Guerilla promotions engage the locals in the culture of the company with deals and prizes.
Sea Ray is highly known for their yachts and this campaign allows them to capitalize on the lesser known sporting boats. Print ads and TV/marina commercials publicise the brand to future customers, while boating application allows the customers to connect to the lifestyle Sea Ray provides.
Grown Vertical Greenhouse
Grown Vertical Greenhouse is an initiative to give urban school systems healthy lunches while helping boost the local economy. The greenhouse will provide food for lunches and partner with local farmers. Grown informs students and the community about healthy eating habits through engaging designs and events such as the weekly farmers market.
Little Italy Pizza
Little Italy Pizza is an urban authentic Italian pizza boutique in downtown Atlanta. The branding shows the boutique’s Italian roots while still adding an urban flare to the company.
Marta Revitalization is a project to improve the image and functionality of Marta. The new application provides riders with control over their commute, while Instagram promotes customer involvement. Marta’s magazine helps riders explore more of the surrounding areas that Marta provides access to, helping build a stronger community.
Travelex Cash Passport is a prepaid Mastercard that allows five currencies on it at once. This campaign informs travelers about the convenience and safety the card offers with an interactive board at the airport. The print ads inspire how easy traveling to multiple destinations can be.